Coinbase spends $14 million to advertise sign-up bonus campaign at Super Bowl, causing website downtime

On February 14th, Coinbase advertised its website registration during the Super Bowl, which caused the website to go down for a short time. According to sports journalist and crypto enthusiast Joe Pompliano, Coinbase cost $14 million for the launch. Coinbase displayed a colorful QR code on the screens of all spectators during the Super Bowl to entice users to sign up for up to 60 seconds. Users can get a $15 bitcoin reward, and old users can participate in a $3 million raffle. After the QR code was launched, the Coinbase website briefly crashed. Promotion is valid until February 15th. Crypto Inc. was one of the biggest sponsors of this year’s Super Bowl, and several companies, including Crypto.com and FTX, used the contest to promote their services, NFTs or other related projects.