The Corporate Argument for Bitcoin

Earlier in the week, MicroStrategy announced it purchased $25 million in bitcoin (BTC) in January. CEO Michael Saylor joined crypto podcast “UpOnly” to reveal the back story of his company’s move to accumulate 125,051 bitcoin in 2020 and 2021.

Founded in the late 1980s by Saylor, MicroStrategy (MSTR) is a publicly traded business intelligence and software provider, but it is now better known for the $4.7 billion in bitcoin it holds on its balance sheet.


Before buying all that bitcoin, it was already one of the largest independent, publicly traded companies in its industry. In 2020, its revenue was nearly $480 million and it had an enviable 8.29% EBITDA (earnings before interest, taxes, depreciation and amortization) margin in the trailing 12 months before its first BTC purchase. When discussing the company's position during the “UpOnly” podcast, Saylor said, “It's profitable, that's what we are. We love it, we’ll keep doing it. But you can't really scale it.”

He then claimed that while the company was profitable, it wasn’t viable to reinvest profits into hiring sprees or increasing marketing spending. That makes MicroStrategy a cash cow that keeps collecting cash on its balance sheet.

That sounds like a good problem to have, except it becomes a problem if those accumulated dollars start diminishing in value because of inflation.

The Federal Reserve’s response in 2020 to COVID-19 with massive quantitative easing helped push the equities market to new highs, with investors favoring speculative growth stocks such as Tesla (TSLA) and tech monopolies such as Apple (AAPL) and Amazon (AMZN). Soaring stock prices allows those companies to make larger acquisitions and use their valuations to expand their operations with historically cheap capital, sending their stocks higher again, rinse and repeat.


One stock that wasn’t rallying was MicroStrategy’s. In fact, it was a laggard for several years even before the pandemic hit. From the start of 2017 to the beginning of March 2020, the S&P 500 was up nearly 31% while MicroStrategy shares fell 31%. The Federal Reserve’s pandemic QE response didn’t change things for MicroStrategy. As the S&P 500 and many growth stocks approached the highs again just three months after March 2020’s crash, MicroStrategy’s stock continued to fall.

In one of his many sailing analogies, Saylor likened his company’s performance to rowing a boat against wind blowing harder than one can row. Even worse, inflation began to pick up and the purchasing power of cash cows was falling hard against the stock market and against any assets they might buy. Thus, buying bitcoin was like turning the rowboat around and sailing with the wind.

On Aug. 11, 2020, MicroStrategy announced the purchase of 21,454 bitcoins for $250 million. While Saylor considered the purchase defensive, between Aug. 10, 2020 and the first week of 2021, the price of MSTR stock rose 263%, from $146.63 to $531.64.

Those who didn’t want a stake in a company buying bitcoin were offered a way to cash out through a $250 million cash tender offer via a modified Dutch auction, which saw around $60 million in redemptions.